Karma – The only currency the IRS cannot tax and the FED cannot devalue.

by: Brooke Allen
brooke@brookeallen.com www.BrookeAllen.com

The InterContinental Hotel Group (NYSE Ticker: IHG) is the largest hotel group in the world with seven brands (Intercontinental Hotels, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge, and Candlewood Suites). They claim more than 645,000 rooms in over 100 countries.

priorityclubIf I take the time to join their “Priority Club Rewards” program, I get exclusive benefits like a free newspaper once a week. After I accumulate 20,000 points I get additional goodies such as Priority Check-In and a special phone number so I can wait less time on hold. Points are easy to accumulate because many of their rooms cost more for one night than I spent for an entire semester’s college tuition.

As a Club member, they would begin collecting information about me and my preferences so they can tailor an experience just for me. They promise not to release that information to anyone – not even me.

I never bothered joining. Unlike many, I can afford their rooms without going into debt to the credit card company. The issue is time, not money – my life is too short, and I don’t want to spend my time with them.

Instead, I belong to a different club, one with more space than InterContinental in more than twice as many countries. And my club is adding 14,000 members and 4,000 rooms a week.

And every one of those rooms is free.

cs-profileMy club is run by the Couch Surfing Collective. Although membership is free, four years ago I chose to donate about $20 and they verified that I was who I said I was, and I lived where I said I lived.

Couch Surfing members don’t have membership cards but rather online profiles that can be seen by all 1.8 million members. Other members write references, which can be positive, neutral, or negative – and all references appear on your profile, whether you like it or not.

Right now, I have over 70 positive references (and no neutral or negative ones), and therefore strangers all over the world will welcome me into their homes without any money changing hands. But if I stop Continue reading “Karma – The only currency the IRS cannot tax and the FED cannot devalue.”